Commentary
Families, Lifestyles and Finances
- by Jack Loechner , Staff Writer @mp_research, September 3, 2002
Women dominate the Family and Lifestyle sites during the 3rd week in August, with kid's stuff first, matchmaking second and "wherefrom" last. The males have only a slight edge in the Financial areas, though.
| Top 10 Family & Lifestyles Sites | ||
| Audience (000) | Active Reach (%) | |
| Disney Online | 1,921 | 2.43 |
| ToysRUs | 1,235 | 1.57 |
| Cartoon Network | 1,218 | 1.54 |
| Match.com | 991 | 1.26 |
| Yahoo! Personals | 895 | 1.13 |
| iVillage Astrology.com | 856 | 1.09 |
| Ancestry.com | 701 | 0.89 |
| eDiets.com | 644 | 0.82 |
| Rootsweb | 552 | 0.7 |
| webmd.com | 550 | 0.7 |
| Demographic for Family & Lifestyles Category | ||
| Composition (%) | ||
| MALE | 39.6 | |
| FEMALE | 60.4 | |
| AGE | ||
| 2 - 11 | 8.5 | |
| 12 - 17 | 10.7 | |
| 18 - 24 | 8.0 | |
| 25 - 34 | 18.5 | |
| 35 - 49 | 29.7 | |
| 45+ | 33.9 | |
| 55+ | 16.0 | |
| 65+ | 6.3 | |
| Top 10 Finance/Insurance/Investment Sites | ||
| Audience (000) | Active Reach (%) | |
| MSN Money | 1,865 | 2.36 |
| Yahoo! Finance | 1,852 | 2.35 |
| Paypal | 1,721 | 2.18 |
| Bank of America | 1,667 | 2.11 |
| Wells Fargo | 1,365 | 1.73 |
| Capital One | 1,284 | 1.63 |
| Marketwatch.com | 1,077 | 1.36 |
| Citibank | 1,036 | 1.31 |
| American Express | 906 | 1.15 |
| Discover Financial | 764 | 0.97 |
| Demographics for Finance/Insurance/Investment Category | ||
| Composition (%) | ||
| MALE | 51.0 | |
| FEMALE | 49.0 | |
| AGE | ||
| 2 - 11 | 1.1 | |
| 12 - 17 | 3.3 | |
| 18 - 24 | 6.3 | |
| 25 - 34 | 21.5 | |
| 35 - 49 | 35.0 | |
| 45+ | 44.6 | |
| 55+ | 21.6 | |
| 65+ | 8.4 | |
Nielsen//NetRatings
Audience Measurement Data
Week
ending August 18, 2002
US, Home
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.