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Netflix Creates New Cost-Saving Font

  • CNBC, Friday, March 23, 2018 8:01 AM

Netflix has created its own typeface, just like other tech companies have done. Netflix Sans is the name of the bespoke font, while Apple's is called San Francisco, introduced at its developer conference in 2015. Samsung announced SamsungOne in July 2016. It will save Netflix marketing dollars, as using fonts often attracts large licensing fees, according to its brand design lead, Noah Nathan.

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