Merkle Taps Cadreon's Sailam To Lead Programmatic On Cisco, DWA

Krish Sailam has been named vice president of programmatic for Merkle's DWA unit.

He joins from vice president of programmatic at Interpublic Mediabrands' Cadreon unit.

Based in San Francisco, Sailam will split his time between leading programmatic media efforts for the Cisco account and coordinating programmatic capabilities with DWA parent companies Merkle and Dentsu Aegis Network.

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