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Waze Targets Local Businesses

Google-owned Waze is launching its Waze Local platform for small and medium-size businesses and local franchise owners. Following a year of beta testing, the ad platform features three ad unit formats: Branded Pins, Promoted Search and Zero-Speed Takeover. It’s a more targeted local offering than Waze For Brands, which launched in 2012 and has served national advertisers such as Dunkin’ Donuts, McDonald’s, Adidas, and AT&T.

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