- Fortune, Tuesday, April 10, 2018 8:03 AM
Target is adding a rosé called Yes Way Rosé to its California Roots, a line of wine it launched last summer with a price point that most shoppers can get behind: a bottle is just $5.
The line launched with a red blend, pinot grigio, and chardonnay, all of which took home “Best Buy” scores from Wine Enthusiast. Target plans to have the wines available at 80% of its
store by the end of 2018.
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