Consumers believed that e-mails from legitimate firms were phishing scams because the e-mails did not render properly or were in text format, a new study found. E-mail marketing software firm Lyris
Technologies Inc., Berkeley, CA, conducted an informal study of 100 consumers to see whether they could distinguish fake or phishing e-mails from legitimate offers from real companies.
Read the whole story at DMNews.com, July 1, 2005 »
