Karla Partilla is rejoining Meredith as Allrecipes publisher April 23. She was advertising director of Meredith’s Country Home magazine from 2000 to 2004. Partilla also worked at Ladies’ Home Journal and Meredith Custom Marketing.
She most recently served as vice president, strategic sales at LIVEINTENT, a people-based global marketing platform.
Partilla will report to Carey Witmer, EVP and group publisher of the Meredith Food Group.
“[Karla’s] digital expertise will help us build integrated solutions for our advertisers on behalf of the Allrecipes brand,” Witmer stated.
Prior to LIVEINTENT, Partilla was publisher of Cooking Light and MyRecipes.com and
served as associate publisher of Southern Living. At the time, the brands were owned by Time Inc., but now are part of Meredith after its
Partilla succeeds Mark Josephson, who is now a group publisher. He is publisher of The Magnolia Journal, while also overseeing Midwest
Living, Parents, Parents Latina, Ser Padres, Family Fun and Traditional Home.
Allrecipes started as a digital recipe platform, and launched a print magazine in 2013. Published six times a year, the magazine has grown from a 500,000-rate base to 1.4 million today.
Meredith says the brand reaches 7.6 million people.