January 25, 2023
CMOs: AOR Is DOA
- by Joe Mandese @mp_joemandese, April 16, 2018
Once the mainstay of Madison Avenue, the so-called “agency of record” model -- a system in which a marketer named one agency to be its sole, or primary agency to manage all its advertising -- is now the minority of account structures, according to a survey of CMOs conducted by …
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