IPG, Zefr Study Finds Content Targeting Less Intrusive, Less Likely To Be Skipped

Can brands effectively target consumers without collecting their data? That’s the question an insightful collaborative study conducted by Interpublic’s Magna and IPG Media Lab and YouTube content targeting platform Zefr. Not surprisingly, it found the answer is “yes,” and not-so-coincidentally, the solution is using content, not personal data, to target …

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