Critics Have A Moderate Influence On Film Openings, And It's Mostly Negative
- by Joe Mandese @mp_joemandese, May 3, 2018
At a time when Madison Avenue seems transfixed by “influencer marketing,” the School of Communications at Emerson College has released a fascinating study about the effect of some well established influencers in the high stakes film category: critics. As it turns out, they’re not as influential in terms of box …
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