'NYT' Debuts Newsletter Touting City's 'Summer' Activities

As the city heats up, The New York Times has created a pop-up newsletter series with ideas of what to eat, drink, see and do in New York City each weekend.

Called Summer in the City, the email and online newsletter will be published every Thursday through Labor Day.

Just in time for Memorial Day weekend, the first installment rounds up rooftop activities in north Brooklyn, across the Bushwick, Ridgewood and Williamsburg neighborhoods. It suggests everything from a rooftop party celebrating the opening of new music venue Elsewhere, to dumplings at Nepalese restaurant While in Kathmandu.

The newsletter is written by Tejal Rao, a Times reporter and "Eat" columnist for The New York Times Magazine, and Margot Boyer-Dry, creator of Lorem Ipsum, a New York-based newsletter on "what’s cool and why."



Each Summer in the City installment will feature two neighborhood itineraries, including restaurant and bar reviews. One of the itineraries will be for a date night or an outing with friends and the other to entertain parents and out-of-town guests.

Next week, the newsletter will turn its sights toward the Bronx.

"We want to help New Yorkers have the best adventures each week. It’s fun. Just like summer should be," stated Elisabeth Goodridge, the Times’ editorial director of email and messaging.

Earlier this week, The New York Times announced it had formed a team to create a new subscription product focused on parenting.

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