• by Steve McClellan  @mp_mcclellan, May 30, 2018

Philadelphia-based agency LevLane has been named an agency of record for a new wellness testing product from Genomind, the personalized medicine platform.

The agency said that it is partnering with Genomind, located in King Of Prussia, PA, on the development of Mindful DNA, a genetic test used to guide lifestyle, diet and/or nutritional supplement decisions to improve one’s overall health and wellbeing.

“LevLane’s experience in consumer-focused healthcare marketing, and their understanding of the intricacies of our industry, made them the right partner for the launch of Mindful DNA,” stated Natalie Cummins, Senior Vice President and Chief Strategy Officer.  “We are delivering innovative products and we need a partner who is like-minded, nimble, and creative in their marketing approach.”