Nonetheless, auto marketers - including both domestic and imported advertisers - boosted total ad dollars 18.6 percent to more than $200 million on consumer magazines in June. That compares with only a 3.6 percent rate of growth for automotive magazine ad spending through the first half of 2005.
Ellen Oppenheim, executive vice president and chief marketing officer of the Magazine Publishers of America said the auto category's June ad growth was especially strong for "accessories and equipment." She said several other important categories, including confectionary and beverages and food and food products helped maintain the magazine industry's upward ad momentum. In fact, June ad pages (+2.3 percent) expanded at a faster rate than the year-to-date pace (+1.8 percent).
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