CMOs Report Big Increases For Digital, Not-So-Much For Traditional Media
- by Joe Mandese @mp_joemandese, June 6, 2018
When Nielsen queried 3,000 brand contacts for its just-released “CMO Report 2018” on their media spending plans for the next 12 months, they not surprisingly projected big increases for digital media outlays, and not-so-much for traditional ones.
“Respondents expect, on average, a 49% increase in digital media budgets …
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