Sales and marketing departments have a reputation for not playing together. Although they recognize they’re on the same team, each department focuses on its own piece of the business rather than working together to achieve shared goals.
Office dynamics aside, the disconnect between sales and marketing has real consequences for your organization. When sales and marketing don’t communicate, companies struggle to grow revenue and nurture lasting customer relationships. But when there’s alignment between sales and marketing, companies experience a 25% increase in revenue.
The numbers don’t lie – your organization needs sales and marketing to work together. And improved communication is how you make it happen.
Sales and marketing alignment begins with better communication
I’m fortunate to work at agency where sales and marketing operate hand-in-hand. I regularly coordinate our marketing activities with the agency’s business development team, and I’ve seen firsthand how alignment makes my life a lot easier.
The VP of business development and I have walked in each other’s shoes earlier in our careers, so I understand the challenges sales is up against (and vice versa). But we’ve also learned that there are several ways we can leverage improved communication for better results:
Sales and marketing teams play unique roles in the sales process. They have different responsibilities, but they need each other to succeed. By intentionally improving communication, sales and marketing teams are able to perform their roles more effectively — and generate even better results for your organization.