The expanding supply of -- and appetite
for -- video content will account for 85.6% of all digital data consumption going to the media format by 2022, according to new estimates released as part of PwC's Global Entertainment & Media
Fueled by “robust competition among the leading mobile providers,” including unlimited mobile data plans from T-Mobile, Sprint, Verizon and AT&T, big MVPDs Comcast and Charter are expected to follow suit, driving a 22.3% expansion on in data traffic levels per year through 2022, when it is projected to reach 397.8 trillion megabytes.
“Mobile carriers are offering premium video content in order to protect their subscriber bases, with T-Mobile including Netflix and Sprint launching packages that include access to Hulu,” the report notes, adding, “AT&T commented that churn rates among customers who have both DirecTV and a mobile package are lower, and began bundling DirectTV Now with mobile subscriptions, free for one year. Verizon is expected to launch its own streaming TV service in 2018. Furthermore, both CBS Corp. and ESPN are planning to launch sports SVOD services in 2018.”