The New York Times is using machine learning to serve readers a personalized newsletter containing stories they “might have missed.”
Newsletter editors will sort editorial into three categories. “News you might have missed,” “Best of The Times,” which will contain the week’s most important news, analysis and features, including video, graphics and other media, and “Discover,” with highlights from the features well, with stories from travel, food, health and other lifestyle sections.
For example, a user may regularly read movie stories and reviews written by the Times' Culture reporters. That user's "Your Weekly Edition" would identify and display articles the user has not already read but may be interested in reading.
The Times says “Your Weekly Edition” is “the first of what we hope are many experiments using personalization technology at The Times.”
Last month, The New York Times introduced a pop-up newsletter series with ideas of what to eat, drink, see and do in New York City each weekend, called Summer in the City.