Consumers Say Their Social Media Ad Engagement Is Eroding

Ad engagement on all major social media platforms has declined precipitously, according to findings of an annual consumer survey conducted by the equities research team at UBS.

The findings is based on self-reported findings from a survey of 2,000 U.S. adults conducted online as part of UBS’ so-called Evidence Lab.

“On an absolute level, Instagram continues to see the highest ad engagement (measured by users taking action upon seeing an ad & users purchasing the advertised product),” the analysts write, adding, “With respect to video, YouTube remains the most widely used video platform in the U.S. For live video, Facebook was the most widely used platform to consume live video content."

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