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Google's Balancing Act

Google, some worry, is amassing a tempting record of personal information, and the onus is on the Mountain View, Calif., company to keep that information under wraps. Privacy advocates say information collected at Yahoo, Microsoft's MSN, Amazon.com's A-9 and other search and e-commerce companies poses similar risks. Indeed, many of those companies' business plans tend to mimic what Google is trying to do, and some are less careful with the data they collect. But Google, which has more than a 50 percent share of the U.S. search engine market, according to the latest data from WebSideStory, has become a lightning rod for privacy concerns because of its high profile and its unmatched impact on the Internet community.

Read the whole story at Cnet, July 14, 2005 »

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