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U.S.-Led World Cup Could Build Soccer's Participating, Marketing

With the 2018 World Cup underway and the 2026 World Cup coming to the United Bid of the U.S., Canada and Mexico, soccer talk is at a fever pitch. There are 11.9 million soccer participants in the U.S., down from 12.9 million in 2012 and only about half the number of participants in basketball (23.4 million.) Marketers will keep track of those numbers between now and 2026, when the U.S. will host the majority of World Cup games.

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