According to the June 2005 Nielsen//NetRatings AdRelevance service report, general community Web sites captured the fastest growing sector in estimated online advertising revenue, followed by the categories of health and fitness, business, men's general interest, and shopping and auctions.
"General community
sites tend to have a higher level of engagement or interactivity with their users, making the sites very attractive to advertisers," said Gerry Davidson, senior media analyst,
Nielsen//NetRatings.
General community Web sites, led by MySpace, made the largest year-over-year leap to $33 million with a 214 percent growth.
Top Five Genres with Largest Growth in Estimated Revenue, June 2005 | |||
Category | Impressions (000) | Estimated Revenue | Y-O-Y Growth of Estimated |
General Community | 11,705,535 | $33,516,500 | 214% |
Health & Fitness | 592,000 | $4,508,400 | 80% |
Business | 873,090 | $12,557,500 | 46% |
Mens Interests | 287,844 | $1,611,300 | 45% |
Shopping & Auction | 3,314,973 | $18,412,900 | 42% |
Source: Nielsen//NetRatings AdRelevance, July 2005 |
Estimated revenue reflects CPM-based advertising only
Financial services Web sites, Web media sites and retail goods and services sites-spent nearly $228 million in online
advertising, collectively, making up half of the estimated $456 million spent during June 2005.
"The MegaView Financial data shows that 53 percent of the active Internet
universe, or 74 million people in the U.S., are currently conducting financial activity online," said Davidson. "As a result, financial services companies have remained very aggressive in
spending the most advertising dollars online as they seek new online customers."
"Online retailers have boosted their online advertising spending by a
significant 77 percent, which is impressive to note because they are also one of the top spenders," continued Davidson.
Industry | Impressions | Estimated Spending | Y-O-Y Growth of Estimated Spending |
Financial Services | 17,324,353 | $80,256,900 | 16% |
Web Media | 18,647,642 | $74,743,300 | 15% |
Retail Goods & Services | 15,650,888 | $72,795,200 | 77% |
Telecommunications | 10,198,279 | $43,029,700 | 38% |
Travel | 5,495,912 | $32,985,400 | 26% |
Source: Nielsen//NetRatings AdRelevance, July 2005 |
Read more for the complete PDF report.