Consumers are getting edge about privacy — 89% feel companies are not doing to protect it, and 78% want the U.S. government to adopt stricter standards. But 60% don’t know what GDPR is, according to the 2018 Digital Advertising Trend Survey by Choozle.
In addition, 43% have negative feelings about advertisements -- up from 34% last year. Their biggest complaints are seeing the same ad multiple times (25%) and ads slowing down the webpage (19%).
Contrary to hype, 72% do not prefer video ads over other types of advertisements.
In another possible surprise, 41% are still most likely to click on an ad on their desktop computers, vs. 45% who prefer their mobile devices.
The study also found:
Choozle, the provider of a programmatic advertising platform, surveyed 506 U.S. consumers.