Consumers are getting edge about privacy — 89% feel companies are not doing to protect it, and 78% want the U.S. government to adopt stricter standards. But 60% don’t know what GDPR is,
according to the 2018 Digital Advertising Trend Survey by Choozle.
In addition, 43% have negative feelings about advertisements -- up from 34% last year. Their biggest complaints are seeing
the same ad multiple times (25%) and ads slowing down the webpage (19%).
Contrary to hype, 72% do not prefer video ads over other types of advertisements.
In another possible
surprise, 41% are still most likely to click on an ad on their desktop computers, vs. 45% who prefer their mobile devices.
The study also found:
- 54% consider Facebook the most
influential platform, compared with 44% for Google, 28% for Spotify, 24% for Pandora and 23% for Instagram.
- 54% have not used an ad blocker in the past six months
Choozle,
the provider of a programmatic advertising platform, surveyed 506 U.S. consumers.