January 25, 2023
Audio Killed The Digital Screen: People Get Smart Speakers To Reduce Screen Time
- by Joe Mandese @mp_joemandese, July 18, 2018
Something the screen-based digital media marketplace may want to consider is that a significant percentage of consumers buying smart speakers are doing so to reduce the amount of time they spend looking at screens. The findings, which comes from "The Smart Audio Report," released this week by Edison …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
