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IHOP Lauds Effectiveness Of Fake Name Change

IHOP explained why it underwent a fake name change last month, when it briefly called itself IHOb. “We take our burgers as seriously as our pancakes,” it said, explaining why it substituted a "b" for burgers for the "P" for pancakes in its name. But while its president has no doubts, the company has yet to disclose whether its gambit, which promoted its lunch and dinner business, enhanced its bottom line.

Read the whole story at USA Today »

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