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Anti-Breitbart Group Reveals Its Founders

Sleeping Giants urged people to collect screenshots of ads on Breitbart and then question brands about their support of the site. Sleeping Giants correctly guessed that many companies did not know where their digital ads were running, and advertisers were caught off guard. As hundreds of brands blocked their ads from appearing on Breitbart, the people behind Sleeping Giants maintained their anonymity — until this week.

Read the whole story at The New York Times »

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