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How Software Ate The Consumer Goods Industry

Digital-born consumer brands like Dollar Shave Club, Bonobos, Warby Parker, Allbirds and Casper burst onto the scene over the past 10 years. Each had its sights fixed on taking share from market leaders in multibillion-dollar consumer industries, including shaving, fashion, prescription glasses, shoes, and mattresses. This trend is happening across multiple categories of consumer goods.

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