Study Reveals Marked Social Adoption Differences Between Gen Z, Millennials

Yes, youth markets are driving adoption of new forms of social media, including content creation, but there are some pronounced differences among youngins. So-called GenZ (persons age 16-24) are much more pronounced in their adoption of Snapchat and YouTube than Millennials (persons 25-54), according to findings of a study  released today by VidMob.

The study is chockfull of other interesting factoids, like the finding that only 5% of app-savvy Gen Zers open a browser before an app when engaging with social media.


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