Yes, youth markets are
driving adoption of new forms of social media, including content creation, but there are some pronounced differences among youngins. So-called GenZ (persons age 16-24) are much more pronounced in
their adoption of Snapchat and YouTube than Millennials (persons 25-54), according to findings of a study
released today by VidMob.
The study is chockfull of other interesting factoids, like the finding that only 5% of app-savvy Gen Zers open a browser before an app when engaging with social media.