• by Larissa Faw , August 6, 2018

Nutraceutical is naming Blue Chip as agency partner for the supplement brand following a competitive review. The majority of the brand's marketing efforts in the past has been in-house, so this represents its first major agency commitment. 

Under the remit, Blue Chip will oversee integrated marketing communications, digital, social media and content creation for all of the 40+ brands under the Nutraceutical portfolio. Although the partnership will cover all portfolio brands,  Blue Chip's Larry Deutsch says the agency's initial strategy will focus on "key growth brands," such as Solaray, Kal and Dynamic Health.