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Hottest Fitness Trend: A Cold Gym?

Yep, at New York City-based Brrrn, "billed as the world’s first cool temperature gym," folks work out in rooms chilled to 55 to 65 degrees. The company claims health benefits for that practice, though "studies are still in the infant phase, with researchers conflicted on end results," writes Fast Company. At any rate, it's a good way to differentiate the gym, which opened in May, from competitors like hot yoga studios. "In the coming year, [cofounders] intend to expand Brrrn to more markets: first Los Angeles, followed by Miami, Dallas, and Chicago," according to the article.

Read the whole story at Fast Company »

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