Commentary

The Butler's Stepping Out

The Butler's Stepping Out

According to Nielsen//NetRatings, Q1 and Q2 search growth for the search engines AOL and Ask Jeeves rose 15 and 16 percent, respectively in the number of searches conducted. Google and Yahoo! maintained single digit growth. Overall, search as a category saw a five percent increase  in the number of searches conducted from Q1 to Q2 during 2005.

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Ken Cassar, director of strategic analysis, Nielsen//NetRatings, said  "While it's far too early to say that Google needs to watch its back, a resurgent  AOL makes the game a lot more interesting."

Search Growth for Top 5 Search Engines, Q1-Q2 2005, U.S.

Search Engine

Q1 2005 Searches(000)

Q2 2005 Searches(000)

Percent Change

Google

5,737,097

6,088,343

6%

Yahoo!

2,576,473

2,798,123

9%

MSN

1,659,235

1,590,049

-4%

AOL

562,816

646,641

15%

Ask Jeeves

216,656

250,869

16%

Overall Total

12,263,765

12,849,121

5%     

Source: Nielsen//NetRatings MegaView Search, July 2005

In the newly released June 2005 MegaView Search report, My Way Search made its way into the top five rankings, garnering  two percent of all searches. "My Way's unique anti-advertising value proposition resonates with a small, but  growing market niche," said Cassar. "As online publishers enjoy the growing demand  for advertising inventory and continue to create more ad slots within a finite  number of Web pages, this disaffected minority may become a force that the major  players need to contend with.

Top Search Engines by Share of Searches, June 2005 (U.S., Home & Work) 

Search Engine

Searches (000)

Share of Searches  

Google Search

2,032,227

47%

Yahoo! Search

965,644

22%

MSN Search

540,687

12%

AOL Search

237,408

5%

My Way Search

78,821

2%

Source: Nielsen//NetRatings MegaView Search, July 2005

Image search was the main vertical driving the growth experienced by four of the top five search engines during Q2 as compared to Q1.

Main Drivers of Search Growth for Top 5 Search Engines, Q1-Q2 2005

 

Q1 2005
Searches (000)

Q2 2005

Searches
(000)

Percent Change

MSN Image Search

9,305

 17,694

90%

AOL Image Search

5,718

9,935

74%

Yahoo! Image Search

92,403

143,643

55%

Ask Jeeves News Search

450

 637

42%

Google Image Search

482,629

541,843

12%

Source: Nielsen//NetRatings MegaView Search, July 2005

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