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Hasbro Develops 'Frustraion-Free' Packaging For Toys

More than 100 Hasbro toys (including Mr. Potato Head and Play-Doh) can now be purchased from Amazon without the Fort Knox-like packaging that used to encase it. “When customers receive a package at home, they want to get into it very quickly and not work through any materials seen in a brick-and-mortar package,” Hasbro’s Jeff Jackson tells the Boston Globe. “When it’s a frustration-free package, all of that ‘stuff’ is gone.”

Read the whole story at Boston Globe »

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