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P&G Wants To Trademark Millennial-Used Internet Acronyms

Procter & Gamble has applied to trademark millennial-friendly internet acronyms including “LOL,” “WTF,” “FML” and “NBD” for use on soap and cleaning products such as Febreze. The company wouldn't explain to The Post exactly what it wants to do with the acronyms, which, respectively, stand for “Laughing out loud,” “What the f-ck?,” “F-ck my life” and “No big deal.” But here's a clue: "[N]ew board member Nelson Peltz has blasted the multinational for its aging brands and failure to capture the millennial market."

Read the whole story at New York Post »

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