Procter & Gamble has applied to trademark millennial-friendly internet acronyms including “LOL,” “WTF,” “FML” and “NBD” for use on soap and cleaning
products such as Febreze. The company wouldn't explain to The Post
exactly what it wants to do with the acronyms, which, respectively, stand for “Laughing out loud,” “What the
f-ck?,” “F-ck my life” and “No big deal.” But here's a clue: "[N]ew board member Nelson Peltz has blasted the multinational for its aging brands and failure to capture
the millennial market."
Read the whole story at New York Post »