The beer company is launching Cape Line, low-calorie alcoholic beverages aimed at millennials. It's MillerCoors' second try to lure this market, expected to go on sale next spring with a
major marketing campaign. Earlier this year, the company introduced Two Hats, a light beer that came in lime and pineapple flavors and was marketed as "good, cheap beer." But Two Hats
failed to take off -- and was recently discontinued.
- Food Dive, Wednesday, August 29, 2018 10:07 PM
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