Facebook Users Unhappy With News Feed

Facebook’s efforts to give users a better understanding of the platform and its contents are not going well, new research suggests.

For example, a majority of U.S. users (53%) say they don’t understand why certain posts are included in their News Feed, according to a new report from the Pew Research Center.

Perhaps not surprisingly, older users are particularly likely to say they do not understand how their Feed was constructed.

Per Pew, just 38% of users ages 50+  said they had a good understanding of why certain posts are included, compared with 59% of users ages 18 to 29.

Meanwhile, Facebook also appears to be struggling to give users a sense of control over their social experiences, Pew found.

A mere 14% of Pew's participants agreed with the notion that ordinary users have a lot of control over their News Feeds -- while 28% believe they have no control.

Once again, older users stood out for the wrong reasons. All told, 37% of Facebook users 50+ said users have no control over their Feed, which is about double the share among users ages 18 to 49 (20%).

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Also of note, Pew’s analysis determined that users’ sense of control is connected to their efforts to modify their Facebook experience.

A full 50% of folks who agreed that Facebook users have a lot of control over their Feeds had themselves tried to modify the content to which they are exposed.

That share fell to 40% among those who thought users had only a little control over the content in their feeds, then to 24% among those who thought they had no control.

When asked about specific steps they had taken to influence their Feeds, 81% of users who had attempted to do so said they had followed or un-followed groups or organizations.

Slightly fewer (76%) said they had indicated to Facebook they wanted more or less of certain types of content, while 73% said they had friended or un-followed people.

1 comment about "Facebook Users Unhappy With News Feed".
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  1. Douglas Ferguson from College of Charleston, September 5, 2018 at 10:29 a.m.

    In addition to unfollowing, you can snooze oversharing friends for 30 days. You can even block people, including those who are not friends. How much control does a person need? If you need more, then install FBpurity, an app that gives even more control, including ad-blocking.

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