Two separate stories published by MediaPost on Monday, "L'Oreal Consolidates $1.5 Billion European Media Account At ZenithOptimedia" in the news briefs section of
MediaDailyNews, and "Accounts
on the Move," incorrectly ascribed L'Oreal's estimated worldwide billings figures to a European media planning and buying account shift. Industry executives estimate the European billings, which
shifted to ZenithOptimedia Group from Universal McCann, to be about $350 million.
