Commentary

Internet Radio Listening Is Primarily A Work-Hour Phenomenon

Internet Radio Listening Is Primarily A Work-Hour Phenomenon

MeasureCast, Inc. reported that, for the week of July 29, the Educational Media Foundation (EMF), which streams Christian music format stations K-LOVE Radio, Air 1 Radio, and World Wide Worship, broke into the MeasureCast Top 10 Internet Radio Networks ranking by streaming 250,494 hours of music to 27,906 listeners.

EMF's K-LOVE Radio finished the week as the third most-listened-to Internet radio station, while, Adult Alternative station RADIOIO moved up two notches to number four in the Top 25 chart (It is also the number one Internet-only station).

While 16 of the MeasureCast Top 25 Web radio stations streamed more hours of entertainment than they did the week before, the MeasureCast Internet Radio Listening Index for the week of July 29 - Aug. 4 dipped six percent. Since Jan. 6, 2002, the total time spent listening to Web radio stations measured by MeasureCast is up 129 percent.

Demographic Highlights for the Week of July 29 - Aug. 4

  • The peak listening day was Wednesday, July 31, with 20% of all listening occurring on this day.
  • Internet radio listening is primarily a work-hour phenomenon, with 79% of all on-line listening occurring between 5 a.m. Pacific and 5 p.m. Pacific.
  • 11% of the week's listening took place over the weekend.
  • 27% of Internet radio listeners were between the ages of 25 and 34. 56% were younger than 35, 28% were younger than 25, and 7% were older than 55.
  • 70% of listeners were men; 30% were women.
  • In the U.S., 34% of listeners resided in the South; 30% in the West, 19% in the Northeast, and 17% in the Midwest.
  • Top streaming nations include the United States, the United Kingdom, Canada, Japan, and Mexico.

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    About the Author

    Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.