• by Jack Loechner , Staff Writer @mp_research, August 18, 2002

Nielsen Data on Cars and Computers

eBay motors reached four times as many consumers than the Ford Motor Company in the first week of August, according to Nielsen//NetRatings. 25 to 50 year olds comprise better than half of the audience, with men dominating. In computers and electronics, Microsoft reached more than 1/3 of the market.

Top 10 Automotive Sites
	Unique Audience (000)	Active Reach (%)
eBay Motors	1,943	2.49
Kelley Blue Book	761	0.98
MSN Carpoint	610	0.78
AutoTrader.com	576	0.74
Ford Motor Company	472	0.61
Autoweb.Com	421	0.54
Edmunds.com	389	0.5
Yahoo! Autos	326	0.42
AAA	310	0.4
Cars.com	299	0.38
Demographics for Automotive Category
	Composition (%)
MALE	62.3
FEMALE	37.7
AGE
2 - 11	1.3
12 - 17	10.2
18 - 24	10.1
25 - 34	20.8
35 - 49	32.6
45+	36.9
55+	14.2
65+	4.6
Top 10 Computers & Consumer Electronics Sites
	Unique Audience (000)	Active Reach (%)
Microsoft	26,909	34.53
Gator Network	6,252	8.02
KaZaA	2,610	3.35
McAfee	2,429	3.12
CNET	2,056	2.64
Hewlett Packard	1,883	2.42
AOL Computer Center	1,340	1.72
Adobe	1,275	1.64
Dell Computer	1,135	1.46
Webshots.com	1,049	1.35
Demographics for Computers & Consumer Electronics Category
	Composition (%)
MALE	49.5
FEMALE	50.5
AGE
2 - 11	3.5
12 - 17	12.7
18 - 24	8.3
25 - 34	17.1
35 - 49	30.6
45+	38.3
55+	17.9
65+	6.8

Nielsen//NetRatings
Audience Measurement Data
Week ending August 4, 2002
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