Perdue Farms' new packaging includes a blue cartoon chicken named Pearl, named for founder Arthur Perdue’s wife. “The new packaging features bold graphics with clean lines and basic colors – an attempt to attract millennials to a brand that is, by its own admission, dated,” according to USA Today. “The refreshed design also includes a simple barn, slightly reminiscent of the old-fashioned farmhouse that adorned Perdue's packaging from 2005 to 2017.”