• by Tanya Gazdik , Yesterday

This year’s Heisman House hijinks will take place entirely on the road, showing off Nissan’s lineup of vehicles. 

For the past 15 years, sports fans have watched the antics at Heisman House, where legends of college football unite under one roof.  This year, however, brings an unexpected twist: Due to an unforeseen but well-overdue city inspection, the iconic Heisman House will be closing its doors for the season.

Instead, there's a road trip filled with rivalry, surprise and the kind of thrills only Nissan can deliver, says Allyson Witherspoon, chief marketing officer, Nissan U.S.

“We've been in the house a long time, and we thought, let's kind of change things,” Witherspoon tells Marketing Daily. "Let’s take them out of the house. It's time that they go on a road trip.”

The players enjoyed filming this year’s plot twist, she says. 

“We’re mixing it up a little bit and the players, they loved it and it’s just become kind of this family, and the camaraderie on the set is really cool,” Witherspoon says. 

The campaign, from Nissan United, Omnicom's dedicated Nissan creative and media agency, showcases Nissan’s lineup of vehicles that maximize customer satisfaction, including the Nissan Rogue Rock Creek, the Nissan Frontier PRO-4X, the Nissan Pathfinder Rock Creek and the all-electric 2026 Nissan Leaf.

This season’s journey also welcomes the newest member to the Heisman brotherhood: Travis Hunter, the NFL’s #2 overall draft pick. Hunter joins a cast of returning favorites including Jayden Daniels, Barry Sanders, Baker Mayfield, Eddie George, Tim Tebow, Robert Griffin III (RGIII) and Gino Torretta. 

This year’s Heisman House campaign includes five spots that will launch starting Aug. 28 and will run throughout the college football season on ESPN and continue across ABC, CBS, NBC and FOX.

The debut spot, “Launch Inspector,” sets up the rest of the spots as being a road trip due to the inspection issues at the house. 

In "State Line," Eddie George drives Tim Tebow and Gino Torretta through Ohio. But before they cross into rival territory, Eddie’s legendary competitive spirit takes the wheel of the 2025 Nissan Rogue and they go on a 12-hour road trip to avoid driving through enemy territory, aka Michigan.

Another spot is “Sheriff,” a crossover into the world of another college football favorite, Fansville. The effort also includes two 15-second spots, “Go Fish” and “Shower.”