Facebook Ad Spending Rebounds, Return On Ad Spend Does Not
- by Joe Mandese @mp_joemandese, September 21, 2018
Ad spending on Facebook has rebounded from the crash it experienced following its Cambridge Analytica revelations, but the return advertisers are getting from it has not, according to an exclusive analysis by marketing attribution firm C3 Metrics.
The analysis shows that while Facebook’s monthly ad revenue volume has returned to …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
