As rich media becomes a more important part of every online media plan, those producing this kind of ad creative must heed the lessons the entertainment industry can teach -- regardless of what
industry they're in. There's little room for error. Some basic rules should be applied to all rich media campaigns to make marketers' efforts more attractive, effective, and efficient. There's no
better example than the film industry to draw these rules from.
Read the whole story at ClickZ, July 29, 2005 »
