Hearst’s Men’s Health and Women’s Health entered into a licensing partnership with Earthbound Brands to create brand-relevant products.
The Hearst brands, which collectively reach more than 80 million readers worldwide, will create products across nutrition, food, fitness, personal care and lifestyle.
The publications’ editors will take an active role in their development.
Earthbound Brands will be responsible for licensing and marketing the new product lines, in addition to leading their development.
Steve Ross, global chief licensing officer and head of brand development, Hearst magazines, stated the partnership will “expand and extend the preeminent wellness lifestyle positioning of Men's Health and Women's Health across all categories, channels and platforms, into new consumer products and experiences than can foster and strengthen deeper connections” with readers.
The focus of the new product lines complement the two brands’ wellness and self-empowerment message intended to enhance life.
Earthbound Brands, which has been in the retail brand licensing, product development and product design space for 18 years. It reaches a global audience, working with other national brands, such as Honda, Acura, Honda Powersports, The Pioneer Woman, Kevlar, Gaiam, Haute Hippie, Under the Canopy and Portico.