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Tab, One Of First Diet Sodas, Is Cult Classic -- Though Fans Fear For Its Life

A shortage of Coca-Cola's first diet cola, Tab -- already sold on a limited basis compared to Diet Coke -- has traumatized the "cult community" of the brand's lovers, writes the New York Times. These "Tab addicts or Tabaholics" fear the brand is finally being killed, though the company says that's not true.

Read the whole story at The New York Times »

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