Dunkin' is trying to undercut what Starbucks charges for espresso.
Revamped lattes, cappuccinos and Americanos are the biggest change to Dunkin’s drinks menu since it started serving
espresso 15 years ago from simpler machines. The company wants customers to see it as cheaper than Starbucks and just as good. “There’s no reason to go to Starbucks anymore,” said
Tony Weisman, Dunkin’s marketing chief, according to the WSJ. The price of a 16-ounce hot latte at a Dunkin’ is $3.59, compared with $4.19 for the same-sized drink at a nearby
Starbucks.Read the whole story at Wall Street Journal »
