POWDR Corp is appointing TDA_Boulder as AOR for the company's Summit County ski resort Copper Mountain following a credentials-only review. A budget of $1.5 million will go to TV, print, outdoor, experiential and digital/social advertising, with first work to break prior to the resort's opening day, November 16.
The incumbent, Wexley School for Girls, Seattle, disbanded this year and did not compete, and the four other review participants are undisclosed.
The upcoming creative will introduce Copper’s new tagline, “Raised on Colorado" and three print full pages will run in national and local outdoor publications including Outside, Powder, Ski, Transworld Snowboarding and 5280.
“POWDR is making a major investment in this mountain, with two new chairlifts, three new restaurants, a new mountain coaster and a new and improved rental and retail area," says John Monson, director, sales, marketing, Copper Mountain. "What we need to do now is get the word out. TDA_Boulder knows the mountain lifestyle and how to get, and keep, the attention of those who live it.”