Consumers, Industry Split On Ethical Use Of Data To Target People Subconsciously
- by Joe Mandese @mp_joemandese, November 5, 2018
When it comes to the ethical use of people’s data, there is a market split between ad industry professionals and consumers.
Asked how ethical it is to use people’s identity, behavior or emotional data to target them subconsciously with ads, content and media, only 23% of advertisers and agency executives …
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