All advertising and branding content for outside clients will be produced under the new consolidated agency.
John Deschner was named managing director of the new agency. He will work from New York and begin his new role immediately. Deschner will report to Pamela Drucker Mann, Chief Revenue and Marketing Officer, Condé Nast.
CNX, which will address the advertising, brand strategy, casing and experiential needs of clients like Neiman Marcus, Urban Decay, LIFEWTR and Reynolds Consumer Products, will absorb Conde Nast’s in-house creative studio 23 Stories, known for producingproducts and events for the company, including the execution of Teen Vogue’s popular summit.
CNX will also leverage the global reach of Conde Nast International through a partnership. Conde Nast International recently consolidated its own creative services teams across 11 markets to create Conde Nast Creative Studio.
Deschner brings more than 20 years experience in the industry, including time as Chief Innovation Officer and managing director, TBWA/Chiat/Day LA, as well as roles across AKQA and Crispin Porter + Bogusky.
“As the marketing world continues to shift away from traditional models, CNX is positioned to give brands access to Condé Nast’s influence, audience and unparalleled creative and data resources,” stated Deschner.
Raul Marinez will act as head of creative at the newly expanded CNX; he has worked with the existing team for the past few years.
CNX’s launch follows the recent launch of Conde Nast’s dedicated Beauty Studio created to provide a space for editors and brand partners to produce content across editorial and advertising. The space offers a streamlined process for content production across platforms to extend audience reach.