Bloomberg's TicToc Updates Users, Curbs Fake News On Election Day

TicToc, Bloomberg’s 24/7 network designed for Twitter, has created 50 Twitter Moments for each U.S. state to update users on the midterm elections today in real-time.

The Moments are also an effort to curb the spread of fake news; every tweet for each Moment is curated and verified by Bloomberg’s journalists and analysts.

“We find that with how crowded and sort of saturated Twitter can be, whether it’s with fake news or just a lot of different outlets poking at the same story, Moments allows us to create this curated feed of verified information. We can say:  ‘OK, here’s the top story of the day, and here’s what’s important,'” TicToc’s head of social Catherine Taibi told TheWrap.

Twitter Moments were created by the social platform to enable users to stitch together multiple tweets into slideshow-like stories, allowing users to keep up with the news without needing to follow a number of individual people or trending topics.

It also means TicToc can reach people who aren’t following its Twitter page.

TicToc’s 50 Twitter Moments include real-time updates on election outcomes, using verified tweets from political candidates, pundits. Bloomberg reporters give relevant analysis and updates.

All 50 Moments are also combined into a single “Master Moment” for Twitter users to see how the race is going across all 50 states.

Each Moment will include original TicToc video with overviews of each race as well.

Moments for key states such as California, Georgia, Pennsylvania and Florida are particularly interesting for those who want to follow the races on Twitter.

Bloomberg.com and the Bloomberg mobile app will feature a live blog on the midterms and election results map, which links to each of the 50 State Moments on TicToc.

TicToc, which launched last year and operates with a team of 60, is expected to move beyond Twitter to other social platforms next year.

The Twitter Moments — and the effort to curb fake news — come after Facebook announced this weekend it has new evidence that foreign actors are attempting to meddle in the midterm elections.

U.S. law enforcement reportedly contacted the platform regarding suspicious activity, which they believed was linked to foreign entities.

"Our very early-stage investigation has so far identified around 30 Facebook accounts and 85 Instagram accounts that may be engaged in coordinated inauthentic behavior,” Nathaniel Gleicher, head of cybersecurity policy, Facebook, noted in a blog post.

The accounts were immediately blocked and are being investigated.

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