A Look at Sites, Demographics and Advertising for Bling, Beauty and DudsDrilling down in the apparel, beauty and jewelry online markets to look at sites, demographics, advertising types,
sizes and technology.
advertisement advertisement Top 10 Online Apparel/Beauty
Destinations
Week ending July 17, 2005 US, Home and Work |
| Audience (000) | Active Reach
(%) | Time/Person |
eBay Clothing, Shoes & Accessories | 3,476 | 2.75 | 0:07:34 |
Old Navy | 2,064 | 1.63 | 0:05:31 |
eBay Jewelry and Watches | 1,658 | 1.31 | 0:06:15 |
AVON | 1,568 |
1.24 | 0:15:40 |
victoriassecret.com | 1,171 |
0.93 | 0:10:54 |
eBay Health &
Beauty | 1,083 |
0.86 | 0:04:01 |
The Gap
| 864 | 0.68 | 0:03:33 |
llbean.com | 864 | 0.68 | 0:08:54 |
Lands End | 824 | 0.65 | 0:16:51 |
Eddie Bauer | 679 | 0.54 | 0:11:43 |
Nielsen//NetRatings NetView |
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Demographic Data for
Apparel/Beauty Category
Month of June 2005 US, Home and Work |
| Target | Audience (000) | Audience Comp (%) |
Total
| | 47,371 | 100 |
Male | | 19,680 | 41.54 |
Female | | 27,691 |
58.46 |
Age |
2 - 11 | 973 | 2.05 |
| 12 - 17
| 3,682 | 7.77 |
| 18 - 24 | 3,133 | 6.61 |
| 25 - 34 | 6,874 | 14.51 |
| 35 - 49 | 16,914 | 35.71 |
| 45+ |
21,868 | 46.16 |
| 55+ | 10,275 | 21.69 |
| 65+ | 3,157 | 6.66 |
HH Income | $ 0 - 24999 | 2,562 | 5.41 |
| $ 25000 - 49999 | 10,337 | 21.82 |
| $ 50000 - 74999 | 12,674 | 26.75 |
| $ 75000 - 99999 | 9,222 | 19.47 |
| $ 100000 - 149999 | 7,693 | 16.24 |
| $ 150000+ | 4,092 |
8.64 |
|
No Response | 791 | 1.67 |
Nielsen//Netratings Netview |
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Data on the Retail
Goods & Services Industry / Apparel & Jewelry Segment
Week ending July 17, 2005 US, Home and Work &
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Top 20
Advertisers |
| Impressions (000) | Share of all Impressions |
J.C. Penney Company, Inc. | 25,435 | 22.6% |
Ebags | 15,437 | 13.7% |
Neiman Marcus Group, Inc. | 5,643 | 5.0% |
Target Corporation
| 5,352 | 4.8% |
80sTees.com | 5,223 | 4.6% |
Neighborhoodies
| 4,800 | 4.3% |
The Finish Line Inc | 3,719
| 3.3% |
ICE.com
| 2,699 | 2.4% |
ThoseShirts.com | 2,541
| 2.3% |
Sport About for
Kids | 2,511 | 2.2%
|
Tshirtsthatsuck LLC |
2,208 | 2.0% |
Nordstrom, Inc. | 2,025 |
1.8% |
Sinful Shirts.com |
1,879 | 1.7% |
Kitbag | 1,851 |
1.6% |
Snorg Store |
1,846 | 1.6% |
American Apparel | 1,765 |
1.6% |
Revolt |
1,630 | 1.4% |
Packers ProShop | 1,562 |
1.4% |
justMetal.com |
1,483 | 1.3% |
Sears, Roebuck and Co. | 1,403 | 1.2% |
Total | 112,543 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |
Top Ad Sizes |
| Impressions (000) | Share of all Impressions |
Wide skyscraper | 20,620 | 18.3% |
Leader Board | 19,704 | 17.5% |
Square button | 13,490 | 12.0% |
Rectangle | 11,429 | 10.2% |
Non-standard | 9,504 | 8.4% |
Full banner | 8,225 | 7.3% |
Medium rectangle | 7,507 | 6.7% |
Vertical banner | 5,994 | 5.3% |
Micro bar | 4,444 | 3.9% |
Skyscraper | 4,094 | 3.6% |
Button #2 | 2,536 | 2.3% |
Half banner | 2,198 |
2.0% |
Button #1 | 1,768
| 1.6% |
Large rectangle | 642 | 0.6% |
Vertical rectangle | 220 | 0.2% |
Square | 123 | 0.1% |
Unspecified | 50 | 0.0% |
Total | 112,548 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |
Ad Delivery Types |
| Impressions (000) | Share of all Impressions |
Inline | 111,788 | 99.3% |
Pop-Up | 721 | 0.6% |
Floating/Overlay | 33 | 0.0% |
Interstitial | 5 |
0.0% |
Pop-Under | 2
| 0.0% |
Total | 112,549 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |